CONTEXT + TASK AT HAND

Submerge is a fictional company with a desktop website that monitors subscriptions over multiple years. They aim to develop a mobile-friendly version of their product, ensuring that all the features available on the website are incorporated into the mobile app. The objective is to expand their market scope and attract a larger user base.

I was tasked with developing a mobile-friendly counterpart of the company's desktop offering.

FINAL DELIVERABLE DESIGNED WITH FOCUS ON BOTH BUSINESS NEEDS AND USERS REQUIREMENTS

I led a strictly 90-hour solo self-initiated project, maintaining a closed loop with targeted users.

COMPETITIVE RESEARCH

I started the research process by reviewing app store ratings and watched YouTube videos to gather user experiences from popular applications as below:

  1. RocketMoney

  2. Bobby

  3. Mint

I assessed their usability, usefulness, and user experience based on three heuristic principles to understand how to implement a solution that enables users to accomplish tasks quickly and efficiently while maintaining control over their interactions. Furthermore, I aimed to provide access to dependable support resources whenever needed.

  1. Help and documentation

  2. User control and freedom

  3. Flexibility and efficiency of use

The table below provides a detailed overview of the findings.

Based on the competitive analysis, the key takeaways that I noted to carry forward during the design process are:

  • Sharing relevant details about the company on the application's front end gives users a sense of ease when it comes to handling their personal financial information.

  • Clear and consistent calls-to-action (CTAs) to improve user experience.

  • Customization options to tailor the app to their specific needs and preferences.

USER INTERVIEW

Next, I proceeded with conducting user interviews to gather insights into the pain points, goals, and needs of the users. These valuable inputs will ultimately inform the design of a user-centric solution, leading to a more tailored and impactful user experience.

RESEARCH QUESTIONS

  1. Which services are you currently subscribed with?

  2. How do you track information of your subscriptions?

  3. What specific information do you track for your subscriptions? ( check on subscription expenses and renewal dates if not included in the answers)

  4. How do you receive notifications and reminders for upcoming subscription renewals or payment due dates?

  5. How do you mostly cancel a subscription?

  6. Have you ever accidentally paid for a subscription that you meant to cancel?

KEY FINDINGS FROM THE USER INTERVIEWS

5/5 participants expressed concerns about scattered subscriptions and deprivation of management.

PERSONA

4/5 participants struggled with forgetting to cancel subscriptions on time.

4/5 participants expressed difficulty with the cancellation process.

USER FLOWS

With the company's objective of consolidating users' subscriptions into a single platform and considering the persona, I developed the following user flows for the mobile app.

  1. Onboarding

  2. Adding a new subscription

  3. Create alerts for existing subscriptions

TESTING + IMPROVEMENTS

Over a two-week period, I incorporated feedback from 5 users, peers, and mentors to iteratively improve my design, resulting in three significant modifications.